I don’t just build products—I orchestrate experiences. My work sits at the crossroads of creative direction and product management, where every decision is shaped by data, design, and the human journey. I believe the best brands aren’t built—they’re curated through a thousand small, intentional moments that feel inevitable in hindsight. Using analytics as my compass and storytelling as my engine, I uncover unexpected ways to build brands holistically—where every pixel, process, and point of contact moves the customer closer to something they didn’t even know they wanted, but now can’t live without.